I have 25+ years experience in the design field.
I worked with the Specialty Food Association for 19 years as Art Director/Creative Director. I oversaw the production of creative materials across all platforms for the Association (including magazine design/production, web design, marketing materials, Fancy Food Show signage and collateral, and video editing).
Most recently I have been working with small companies, helping create social and digital assets.
I am passionate about both my work and learning new skills.
skills
art direction, creative strategy, visual communication, brand development, print design, web design, brand identity, concept development, trade show/experiential, magazine production, graphic design, advertising, brochure design, typography, social media, ux/ui
work
art director, Grit Collaborative Marketing and Design •. New York City. • 2019-present
Grit Collaborative Marketing & Design is a full-service marketing agency helping enterprises to accelerate their businesses
and evolve their marketing practicesWorked with Marketing directors to develop and design digital strategies; including web, email and social
creative director, Specialty Food Association •. New York City. • 2017-2020
Responsible for the creative direction of all B2B product design, new product development, trade show design, and digital and print marketing materials
Led creative collaboration between Marketing team and 3rd party agency to create a dynamic new Association brand in three months
Proven track record of successfully designing high-visibility events including the Fancy Food Show, the largest specialty food industry event in North America
Awarded the Association TRENDS 2018 All Media Award for Excellence in Weekly Show Communications for the 2018 Summer Fancy Food Show – Gold Winner
Developed Association’s sales pitch deck based on qualitative market analysis which directly led to winning multi-year sponsors worth upwards of $1.5 million
art director, Specialty Food Association •. New York City. • 2001-2017
Developed, organized and executed all aspects of the award winning Specialty Food Magazine (print and online)
Hired and managed photographers, illustrators and freelancers for ongoing projects within the association
art director, Winmar Enterprises, Inc. • Edgewater, NJ • 1997-2001
Responsible for the design and layout of articles and advertisements in various monthly publications (DIRECTV, Cableview, Primestar)
Member of main creative team responsible for the development of proposals and presentations for potential new clients.
graphic designer, United Parcel Service, Corporate Headquarters • Mahwah, NJ • 1993-1997
Produced customized technical presentations for internal clients
Worked with team to plan, design and develop multimedia customer visit program. Designed internal manuals, booklets, newsletters (including quarterly board of directors’ report)
Various everyday projects included: web design, scanning and altering photos, poster design and business presentations
software
adobe creative suite, adobe indesign, adobe photoshop, adobe, illustrator, Microsoft suite, work front, cms
education
• BA advertising art, minor psychology Seton Hall University. • 1990-1994
• web design certificate Noble Desktop. • 2014
